As the UK Marketing Manager for Awin, I bring over a decade of experience in content creation and strategy, with a background spanning the travel, education, and cultural sectors. I’ve crafted compelling storytelling and editorial content for globally recognised brands such as Google, The Guardian, the BBC, and The Economist, building a deep understanding of how to engage diverse audiences. In recent years, my focus has shifted towards B2B content, brand positioning, and tone of voice development. Before joining Awin, I spent three years as a freelance consultant, helping businesses of all sizes define their messaging and create strategic content to drive company KPIs. Organised and strategic, I have a passion for UX principles and customer-centric messaging, ensuring content is not onl...