Lynn is a passionate believer in boosting ROI and brand awareness through simple, easy to implement online strategies that are effective, measurable and adaptable.In 2011 Kollective was founded with a mission to help hotels and tourism businesses of any size enhance their online presence and direct bookings through the informed design and development of websites and ongoing guest acquisition and awareness through search, social and email.In collaboration with the Kollective team Lynn is also active in cultural heritage projects including cooperation's with PostScriptum on cultural digitalization strategies and Geo Routes, a non profit cultural heritage organisation under the auspices of the Hellenic National Commission for UNESCO.