Mădălina “Mada” Seghete is a Romanian-born entrepreneur, investor, and advocate for women in technology. She is the Co-Founder and CEO of Upside.tech, a next-generation B2B revenue intelligence platform that helps enterprise leaders decode attribution and make smarter go-to-market decisions. Before Upside, Mada co-founded Branch.io, the mobile deep linking and measurement platform that scaled to $100M+ in revenue, hundreds of employees across the globe, and a multibillion-dollar valuation. At Branch, Mada served as CMO and later VP of Marketing, building the company’s brand, community, and international footprint. She also created and hosted the “How I Grew This” podcast, interviewing leaders from global companies on growth strategy, and built Branch’s popular mobile growth community. ...