I'm the founder of WebSkeet, where we help brands stay visible as search shifts from blue links to AI-generated answers. My work focuses on Generative Engine Optimization — making brands the ones language models recommend and cite, not just the ones they happen to know about. Most SEO teams I talk to are still measuring rankings on a SERP that AI is busy rewriting into prose. The unit changed. We need a different scorecard, and that's the gap I spend my time closing for clients competing across English and GCC markets. Before WebSkeet, I worked across consulting and in-house SEO roles where I kept running into the same problem: traditional metrics moved up while AI-driven referrals stayed flat. The playbook had to be rebuilt from the measurement layer up.