Malia Leong is a digital growth strategist and beauty industry leader, currently serving as VP of Growth & Customer Acquisition at Astral Health & Beauty. With over 15 years of experience, she has helped scale clean beauty and wellness brands across DTC, Amazon, retail, and emerging platforms like TikTok Shop. Malia specializes in growth strategy, customer acquisition, and performance marketing through AI-powered, data-driven tactics. She has led major digital transformations and multi-brand portfolio growth. A trusted voice on brand storytelling, retention, and scalable ecommerce, she is especially passionate about empowering female-led, mission-driven brands to thrive in an omnichannel world.