Most data doesn’t remove bias—it scales it. Marcello is building what comes next. Marcello is the founder of Unbias Labs, a research and product studio focused on exposing and reducing the hidden biases shaping decisions in AI, media, and modern information systems. His work challenges a core assumption of the digital age—that more data leads to better decisions—by showing how bias persists, and often intensifies, inside the very systems designed to eliminate it. At Unbias Labs, he is developing tools, frameworks, and experiments that help organizations and individuals detect bias in real time—across AI outputs, content ecosystems, and decision-making processes. The lab operates at the intersection of artificial intelligence, behavioral science, and information theory, with a focus on...