Award-winning marketing executive with 25+ years of marketing experience across brand, agency & media groups. At forefront of digital emergence with deep expertise in online/mobile and social media channels, and with multicultural cohorts, including Latinx (across acculturation levels).Specialties: branding; positioning; strategy; product/service launches; database/CRM; integrated communications; press relations; business development; behavioral targeting; media strategy; social media content; consumer insights; and analytics; building and managing teams/budgets; and, multicultural & Latinx marketing across acculturation levels.