Marieke van der Poel is Proef’s creative mastermind and founder. She​ is highly regarded within the industry for her capability to connect high-​level long term trends to time targeted and space-time-people relevant​ translations. Her proprietary approach allows us to find opportunities,​ craft concepts, build strategies, and create tangible and makeable​ directions.​ Marieke has a background in editing, working as consultant for Italian,​ English and Dutch brands and magazines. She advised Peclers Paris​ as a trend consultant for five years and worked with the International​ conglomerate of trend agencies collected under ESP Trendlab as a​ strategic partner, before founding Proef at the age of 31.​ It is Marieke’s honor to serve on several advisory boards and function​ as an advisor ...