Mark McShane

I am the CEO of Emergency First Aid at Work Course and a sales & digital marketing expert with a strong background in SEO, paid advertising, web design, CRM systems, sales, and business operations. With over a decade of hands-on experience, I’ve built and scaled businesses by blending strategic marketing with operational efficiency. My journey started in digital marketing, where I developed a deep understanding of how search engines work and how to drive high quality, organic traffic through SEO. I quickly expanded into paid advertising, running results-driven campaigns across platforms like Google Ads and Facebook Ads, always with a clear focus on maximising ROI. I’m also passionate about web design and believe that a website should not only look good but function flawlessly. Fr...