Matt Putra has seen more eCommerce P&Ls than most VCs. As Managing Partner of Eightx, he and his team serve as fractional CFOs for 35+ DTC, eCommerce, and CPG brands representing $600M+ in combined annual revenue (from $2M startups to $100M+ scaleups). Before Eightx, Matt spent his career in private equity, managing $500M+ in investments. He's a regular voice on the topics that decide whether a consumer brand survives: cash conversion cycles, gross margin discipline, inventory strategy, and unit economics. He's known for plain-spoken takes on what actually drives profitability in modern eCommerce.