Co-founder of Impacto, a New Zealand-based digital marketing agency focused on AI visibility, search strategy, and paid acquisition. I work with service businesses across NZ, Australia, and the US to improve lead quality and measurable growth through Google Ads, SEO, and conversion optimisation. My goal is to help businesses drive measurable growth through effective, data-driven online marketing strategies. Whether optimizing a paid search account or preparing a brand for AI-powered search, I ensure every marketing dollar delivers real results.