With over 10 years experience in Marketing and Advertising, I have taken on the Creative Services Director role and launched the creative department at Sweeney Advertising. I believe it’s my combination of experience in creative agencies and client-side marketing roles that gives me a unique perspective on how to deliver the best advertising outcomes. With the experience to understand the demands a business and marketing team face, allows me to work pragmatically to deliver creative ideas focused on driving commercial outcomes. Having worked with businesses of all sizes, from start-ups to some of Australia's largest companies, I have had the opportunity to refine our creative approach to work effectively for clients of all sizes.