Mike Lynch is the founder and principal of Highly Persuasive, a commercial brand strategy consultancy headquartered in Bangkok, serving clients across ASEAN, Australia, the Middle East, North America, and Europe. With 20+ years of experience across APAC and Western markets, he specializes in closing the gap between how good a company is and how easy it is to choose — applying behavioral science, procurement psychology, and positioning strategy to the specific commercial problem of being technically excellent but commercially undervalued. His proprietary Brand Gravity™ System diagnoses the forces slowing buyer decisions and builds the strategic architecture to reverse them. He works with B2B companies, professional services firms, hospitality groups, and founders whose market position is...