Hi, I’m Michele, the owner of Wakerobin Marketing in Cramerton, NC. I’ve spent over 25 years in sales and marketing, including time with brands like The Ritz-Carlton, JW Marriott, Hilton, and Sheraton. These days, I focus on small businesses, entrepreneurs, and nonprofits who are trying to grow without Champagne and caviar budgets. A lot of the people I work with are trying to launch a business themselves with very little money. Marketing often feels like one more thing they’re supposed to mark off their checklist (usually building a website and posting on social media... hoping it works.) My consulting approach always comes back to one simple idea: WIIFM - what’s in it for your customer. When you can step into their shoes and really understand what they need, want, or are struggling...