Rica Elysee is the Co-Founder and Chief Executive Officer at STEALTH Retail Startup building SMART tools for in store retail. She also serves as the Founder and Chief Executive Officer at BeautyLynk (www.beautylynk.com), an on location beauty service that brings style and convenience to your doorstep with a few clicks. Rica’s experience in launching and scaling tech-driven solutions makes her an invaluable leader, driving the vision and execution of BeautyLynk and STEALTH Retail Startup . BeautyLynk officially launched in July 2015 and STEALTH Retail Startup will launch in Q4 in 2024.