I work at Digital Marketing. Which basically means I spend a lot of time figuring out why people do what they do online. Performance Marketing, Social Media, Personal Branding, I’ve worked across all of it. Not just running campaigns, but understanding what actually drives results (and what just looks good in reports). I also train students, and no, I don’t believe in boring classes. We question things, break things down, and sometimes unlearn a lot of “marketing gyaan” floating around. The goal is simple: if you can’t apply it, it’s not useful. A lot of “ohhh this makes sense now” moments happen there and I live for that. I pay attention to the small things, hooks, behavior, patterns because that’s where most of the results actually come from. With brands, I focus on what matters...