Paul Rowe is Founder and Chief Generative Engine Optimisation Officer at NeuralAdX Ltd, a UK-based agency specialising exclusively in Generative Engine Optimisation (GEO). His work focuses on structuring websites so AI answer engines — including ChatGPT, Google AI Mode, Perplexity, and Microsoft Copilot — can reliably retrieve, evaluate, and cite them as trusted sources. His approach is evidence-led and operational, combining academic GEO research with live, screen-recorded AI retrieval testing and proprietary AI citation benchmarks informed by third-party monitoring tools such as Otterly.ai. This allows him to validate what actually drives AI citations in real-world conditions, rather than relying on theory or traditional SEO assumptions.