Mr Toby Dicker

Toby Dicker is the founder of The Chapel Salon Group, a five-location hair salon business across South East England, and co-founder of the Salon Employers Association, which represents 2,500+ salons and 25,000+ employees across the UK. In 2024, facing weekly losses of £4,000-£6,000 to appointment cancellations at The Chapel, Toby pioneered a behavioural change approach using WhatsApp Business technology that reduced last-minute cancellations by 75% and recovered £312,000 in annual revenue. This success led to the creation of Visialogic and its MySalonMessaging platform. As SEA co-founder, Toby campaigns for fiscal fairness for salons that employ PAYE staff and invest in training. He provides expert commentary on: salon industry challenges (46% broke even in 2024), the £1bn cost of ca...