Here’s the first-person version, tuned for Featured.com and without figures: I’m an eCommerce leader with two decades of hands-on experience turning good online shops into scalable, data-driven growth engines. Most recently I’ve led eCommerce operations for a market-leading UK lighting retailer, owning the trading rhythm end-to-end—site experience, CRO, merchandising, CRM, fulfilment and post-purchase care. My hallmark is operational scale powered by AI: LLM-assisted support and knowledge bases, automated merchandising and search, demand and returns forecasting, personalisation pipelines, and content/workflow automation that shortens cycle times without sacrificing quality. I build clear operating models—metrics, ownership and feedback loops—so teams move fast with confidence. A stron...