Alexandra Swayne is a seasoned business and marketing professional with extensive experience leading and growing businesses across industries. She has successfully bootstrapped and launched two companies within a year and has worked with over 100 businesses to deliver measurable growth through strategic marketing and business development. As Founder, CEO, and Inventor of Binkibands, Alexandra leads the full product lifecycle for the patent-pending, all-in-one pacifier and teether. She oversees all marketing, sales, and operations, including social media strategy, paid advertising, email and SMS campaigns, UGC coordination, pricing, e-commerce strategy across Shopify, Etsy, Pinterest, TikTok Shop, and Amazon, budgeting, and financial oversight. She also manages IP protection with legal ...