Anastasia Vasilieva is a founder, former Big Four consultant, and mother of two who builds and advises purpose-led consumer brands. She is the founder of Treehouse, a children’s clothing brand focused on safer materials, ethical manufacturing, and long-lasting design. Launched in 2023, Treehouse was built after years of supplier research in India, hands-on product testing with parents, and deep work on materials, pricing, and supply-chain decision-making — balancing sustainability with the realities of running a modern business. Before entrepreneurship, Anastasia was a Senior Manager at EY, where she worked on global risk, regulation, and supplier due diligence. She now brings that business and operational lens to fashion, manufacturing, and consumer goods — particularly as brands nav...