I have 15+ years in B2B marketing, with the last three focused on fintech. Today I’m leading marketing at Flexify, a fast-scaling payment platform growing 20× year over year. Our focus is global conversion performance, especially in complex markets across Africa and LATAM. We drive this through AI-powered routing, full-cycle payment analytics, and strong local acquiring partners. The result: merchants unlock higher revenue from the same traffic and expand into new markets much faster. I can share practical insights into payment methods across Africa and LATAM, especially for businesses operating in complex, high-friction verticals. I also cover how we apply AI across our processes to boost conversion performance and deliver solutions ahead of the market.