From global newsrooms to celebrity green rooms, I’ve spent over 20 years turning bold ideas and expert voices into stories that resonate. My journey began in journalism, reporting for CNN, NBC and Euronews, where I interviewed world leaders, artists, change makers and entrepreneurs. I later stepped into the world of PR, leading purpose-driven campaigns with iconic figures like Jane Goodall, Dame Judi Dench, and Ricky Gervais, landing headlines and interviews in the BBC, CNN, Reuters, ABC, Newsweek, ITV, and beyond. I’ve written across every format and platform: from news tickers to press releases, video scripts to public speeches. Whether for a major broadcaster or a personal brand, my work helps voices cut through the noise and connect with audiences that matter. Today, I use that ...