As CEO of ShiftUp, I'm on a mission to revolutionize how B2B go-to-market teams operate, grow, and deliver value to their customers. My journey to this point has been built on a foundation of diverse sales experiences—from individual contributor roles to leadership positions, selling to SMBs and enterprises, through direct and channel partnerships. For the last 8 years, I've been fortunate to build The Valla Group, a sales methodology and training business that has served hundreds of Fortune 100, 1000, and emerging companies worldwide. We developed a research-based, data-driven approach that transformed how sales teams think strategically, leverage data, and engage effectively with customers. This methodology drove hundreds of millions of dollars in results for our clients. Working c...