I am the CEO and co-founder of ForSURE Europe B.V., where I work with retailers, importers, and manufacturers to meet Extended Producer Responsibility (EPR) requirements across Europe. At ForSURE, we build technology-driven solutions that make complex reporting simple, helping businesses stay compliant while contributing to a more sustainable economy. Through close collaboration with organizations across the supply chain, I’ve gained deep insights into the unique challenges of retail, distribution, and manufacturing. My focus is on reducing administrative burden, creating transparency, and enabling companies to meet their obligations efficiently and effectively.