With over ten years of experience in the localization industry, I specialize in setting up and managing programs that facilitate effective global communication. My expertise includes translation, transcreation, software localization, SEO, multilingual marketing, multimedia localization, language technology, and AI & automation. To support B2B SaaS companies in their international growth, I founded Undertow, a boutique localization agency that provides a practical and effective approach to global expansion. At Undertow, we develop customized localization programs that integrate Product, Sales, Marketing, and Customer Support teams, ensuring a streamlined process. This allows our clients to concentrate on their core business while we manage all aspects of localization. Our services e...