I am the founder of Create Potential®, where I work with founders, business leaders, and creative professionals to apply creativity as a strategic capability for better decision-making, complex problem-solving, meaningful goal achievement, and navigating change in work and life. As a creativity researcher and a multidisciplinary artist, I work at the intersection of cognitive science and creative practice. I approach creativity not as a niche talent or aesthetic skill, but as a fundamental human capability that can be cultivated and applied across domains. Trained by the Flow Research Collective, I publish research-informed writing, host a podcast on creativity and flow, and work with individuals and organizations through keynotes, workshops, facilitated sessions, and long-form learni...