​Nir Leibovich is the Co-founder and CEO of GoCo.io, the all-in-one HR software for small and mid-sized businesses. Under his leadership, GoCo has grown into a leading solution that helps thousands of SMBs automate onboarding, manage employee benefits, stay compliant, and simplify everyday HR tasks—all in a single, easy-to-use system. A serial entrepreneur with a passion for innovation, Leibovich previously founded MarketZero, a gaming analytics platform acquired by Zynga in 2011, and Arpeggi, a genome sequencing technology company acquired by Gene by Gene in 2013. His diverse background spans gaming, genomics, and HR tech, reflecting a consistent drive to build scalable, user-centric solutions.