Nir Shafrir is an online reputation management expert with 15 years of experience helping companies, executives, and public figures shape, strengthen, and protect their digital presence. As a Partner at Percepto, he has overseen reputation strategies across diverse industries and regions, supporting clients both in navigating complex online challenges and in proactively refining their narrative, visibility, and overall digital image. He specializes in digital reputation strategy, search visibility, and understanding how AI platforms present people and brands.