I'm a Creative Director and Brand Strategist with over a decade of experience leading brand identity, packaging, and communication systems for premium, B2B, and cultural brands across Europe and the United States. My work focuses on strategic brand development rooted in behavior, storytelling, and design coherence. I specialize in creating brands that resonate emotionally and function operationally, across platforms, cultures, and touchpoints. I lead projects from strategic positioning through to identity systems, immersive trade show environments, and high-impact packaging. As a Ukrainian creative working globally, I bring a cross-cultural lens to branding. Having led creative direction across different markets, I understand how to translate a brand’s core values into systems people ...