Love for words eventually led me to SEO - where I’ve been working for the past 8 years, mostly in the IT industry.SEO has always been a balancing act for me. On one hand, it’s about analytics, strategy, rankings, and algorithms. On the other, it’s about real people searching for answers and solutions. That’s what keeps me engaged.At Brainhub, I oversee all aspects of SEO - on-page, off-page, technical SEO, and partnerships with external experts. I enjoy solving ranking drops and making content that not only performs well but also genuinely helps people.With AI-generated content everywhere, I believe human-driven writing still matters - content built on real expertise and experience.