Orani Amroussi (אורני עמרוסי) is the founder of Reputation Citadel, an ORM firm that helps individuals and organisations manage how they appear across search engines, AI search platforms, video, and the press. His ORM work spans the full reputation stack: content suppression, entity establishment, executive biography development, and strategic PR placement. Reputation Citadel's client roster includes principals navigating sensitive search results, founders building their public presence ahead of major business milestones, and organisations addressing impersonation, defamation, and policy-violating content across web platforms. Amroussi's approach combines traditional ORM tactics — backlink strategy, domain authority development, content suppression — with newer disciplines that have em...