Marketing, Communications & Branding Expert * Speaker * Writer * Board Member I love building great brands! I was first VP marketing/CMO Zipcar (now Avis), VP of marketing Inc.com (sold to Bertelsmann) and the first SVP of marketing at Launch Media (went public & later sold to Yahoo). I worked as a special assistant to the CMO of global marketing at The Coca-Cola Company (Sergio Zyman) and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury, U.S. Mint. Prior to running the Olympic joint venture, I worked in brand management at Procter & Gamble. I'm a popular keynote speaker and panelist at venues including the New England Direct Marketing Assn, MIT Enterprise Forum, Commonwealth Institute, HBS, the AMA, Simmons Scho...