I’m Pamala, founder and CEO of Solacove, which supports people going through IVF. I started IVF in 2013 and went through multiple cycles. During that time, I saw how much of the experience happens outside the doctor’s office. The clinical side of treatment is structured and clear, but the emotional side often isn’t. The silent pain and unseen load led me to create Solacove. Solacove includes OpenCove, a private membership community, and CoveBox, a physical kit that accompanies patients through each IVF cycle. My work focuses on the lived experience of IVF treatment and the emotional support systems patients need alongside medical care.