I am a senior digital and marketing leader with over 14 years of experience in driving revenue and growth for online businesses. As the Head of Performance Marketing at Simba Sleep, I lead integrated marketing campaigns that boost customer acquisition and retention across multiple channels and platforms. My core competencies include developing and executing data-driven marketing strategies, optimising ROI and budget allocation, overseeing ecommerce and CRM operations, enhancing user experience and conversion, and leading cross-functional teams. I have a proven track record of delivering results, such as doubling organic search traffic, tripling CRM revenue, and achieving record-breaking revenue growth for Simba Sleep. I am passionate about creating innovative and customer-centric solut...