I work in digital marketing, but not in the broad, generic sense. My focus is on helping independent businesses, particularly funeral directors and funeral homes, compete in markets where they’re being squeezed by larger corporate groups. Most of my work sits at the intersection of SEO, local search, and conversion strategy. In simple terms, I help businesses get found at the exact moment someone is searching, and then make sure that visibility turns into an enquiry, not just a website visit. What makes my approach different is that I don’t treat marketing as a list of services. I build structured systems. That includes local SEO, website optimisation, reputation management, and video, all working together rather than in isolation. The aim is predictable enquiries, not vanity metrics....