Paulina Gębczyk

As the Marketing Lead at CrustLab, Paulina Gębczyk is the driving force behind the company's B2B marketing engine. She is a hands-on leader who thrives on turning complex challenges into clear, data-driven strategies. Her expertise covers the full marketing funnel, from developing content and social media strategies to boost brand authority, to the hands-on creation of assets like case studies, landing pages, newsletters and lead magnets. With a keen ability to bring order to complexity, Paulina has been instrumental in building CrustLab's marketing framework since 2022. She excels at using data to optimize the campaigns, ensuring all marketing efforts are effective and aligned with the company's core mission.