Pedro Ferreira is a Professor at Heinz College and at the Department of Engineering and Public Policy at Carnegie Mellon University. His research work focuses on how people use technology to consume experience goods and influence others to do so. These are inextricably linked to how firms behave and how public policies affect market structures. Ferreira’s work focuses on the application of robust empirical identification methods to analyze large datasets obtained from organic in-vivo large-scale network-centric randomized experiments. His research spans two interrelated applied areas -- the impact of information and communication technologies on education and peer-influence and consumption in the media industry. Ferreira is co-founder and co-director of CMU's Initiative for Teaching an...