"𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘩𝘪𝘯𝘨𝘦𝘴 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦𝘮, 𝘢𝘯𝘥 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘵𝘩𝘦𝘺 𝘧𝘦𝘦𝘭 𝘵𝘩𝘢𝘵 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘦𝘷𝘦𝘳𝘺 𝘴𝘵𝘦𝘱 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺." Pete Lauria In a fast-paced digital world, where it’s difficult to generate new customers but very easy to lose them, customer experience is key. Customers want ease of use, efficiency, and they want to be seen. This is why they buy from brands they know, like, and trust. With a background in customer experience with brands such as Microsoft and Zendesk, as well as providing technical and strategic guidance for some of the world's top brands through decades of consulting, Pete has seen what works, and wha...