After spending nearly three decades working for some of the world's biggest brands and retailers (on the agency side), I felt that there was a better way of doing business. That so much of that energy, innovation, entrepreneurialism and creativity got wasted and could be better spent. Having had the privilege of working more closely with the United Nations around the Sustainable Development Goals over the past few years, I also realized that humanity's greatest challenges also present us with some of the world's most innovative business challenges and opportunities. Consumerism now comes with a conscience and so must business. Perhaps the way we shop and the brands we buy can change the world and every purchase could be a step towards a more sustainable future? So, back in September 20...