I work with founders and GTM teams at moments where decisions appear obvious — but carry hidden downside. My role is not to add ideas or momentum, but to filter signals before they harden into strategy. Many early GTM failures don’t come from lack of effort or intelligence. They come from acting on misleading signals — early traction that doesn’t scale, buyer profiles that distort messaging, or timing that compounds friction later. I focus on decision risk filtering in early and mid-stage GTM: identifying which signals should not be acted on yet, preventing buyer and messaging misalignment, and narrowing decision paths before irreversible cost accumulates. I don’t advise in public frameworks. I intervene when a decision is being normalized — and where stopping or reframing it preven...