I'm a brand strategist with deep roots in branded foods and consumer packaged goods. I've developed more than 50 brands across the CPG landscape, ranging from established categories to emerging ones. My current work is at Skipper, where I lead brand strategy for a first-of-its-kind product that solves a problem sitting in every kitchen in America. I speak on food waste, grocery economics, produce preservation, and what it takes to introduce consumers to a product category they didn't know they needed.