I am an expert in sales, marketing, digital marketing, lead generation, marketing automation and marketing strategy, with the end goal being sustainable revenue acceleration and growth. The marketing and lead gen landscape has changed. Digital Marketing via SEO and Social Media is the new reality. Hammering the phones and knocking on doors just doesn't work like it used to. It is a buyer directed model now with research and evaluation taking place on the web, with up to 70% of the buying process taking place before sales is ever contacted! The transition to the new marketing reality is what I call the "digital pivot", and there's more to it than just having a website, or a couple of social media profiles....