Roger is a globally recognized loyalty thought leader who guides Zeta Global's Loyalty Center of Excellence toward the singular goal of delivering extraordinary outcomes for its loyalty marketing customers. One of the first professionals to earn a Certified Loyalty Marketing (CLMP) designation, Roger has worked with major global brands and over 200 airlines to develop pioneering loyalty strategies for the past 25 years. Roger began his career as an airline frequent flyer program manager, among other marketing, alliance, and revenue optimization roles. He worked for airline industry tech giant Sabre as a global strategist and co-founded various impactful startups where he pioneered Blockchain-powered loyalty marketing and hyperlink engagement.