Lifecycle Marketing Specialist at
I specialize in what happens after someone signs up. Most companies lose the majority of their users before they ever experience the product's real value. I fix that. I build the lifecycle systems, onboarding sequences, activation triggers, event-based automations, retention loops, and upsell flows, that turn signups into engaged, paying customers. I've done this across SaaS, e-commerce, marketplaces, fintech, and media — building programs from zero and rebuilding ones that weren't working. Whether it's a free trial, freemium model, or subscription funnel, I design the system that moves people through it. Platforms: Customer.io, Klaviyo, HubSpot, Salesforce Marketing Cloud, Active Campaign, Mailchimp
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