As the Content Marketing Manager of LearnWorlds -the leading platform for creating and selling online courses- and with over 25 years of professional experience in diverse IT and SaaS companies, I have developed a knack for understanding the trends, types of content, and topics that will resonate most deeply with a target audience. Being a core member of LearnWorlds' business development team, my main focus is planning, creating, delivering, and repurposing high-quality content and content marketing strategies that attract customers across all the marketing funnel stages, from awareness to conversion to nurturing, ensuring that all our marketing communication is in line with the company's overall strategy and brand.