Ross Allchorn is the kind of ecommerce operator who’s spent so long in the engine room that he’s earned strong opinions about how things should work and where they’re headed. His zone of excellence is everything Shopify: he founded a Shopify-focused development house, Shopcreatify (SCF), in 2014. Ross and his team have since helped 50+ merchants across three continents generate $100 million in sales. Like his clients, Ross is a maker, a craftsman, and a hobbyist who spends as much time in his workshop as he does in his office. He has interesting views on how to work through the discomfort of balancing design, development, and commercial reality. Ross is an excellent addition to any conversations happening around: AI Shopping Agents and the Universal Agentic Protocol Shopify trends ...