Passionate about good marketing. Passionate about good travel. Currently using good marketing to help people do good travel. Rowan is a content marketing strategist-slash-copywriter-slash-brand-builder specialising in Canada and Alaska travel. With over 5 years experience in content marketing and brand positioning, she takes sleek branding and a cool tone of voice and pairs it with data-driven strategy. The result? Brands that lead in their categories, earn loyalty, and deliver to their customers. In her current role at Discover Holidays, this has meant fresh brand positioning, an elevated tone of voice, and ground-up SEO content strategy resulting in a 118% increase in web sessions, 150% increase in conversions, and a brand that commands attention.