Sabra is Chief People Officer at Firstup, the world's first intelligent communication platform - the SaaS platform used by 40 percent of Fortune 100 companies to connect with their people, design and deliver personalized communications, and gain engagement insights throughout the employee journey. She is an HR executive with cross-industry experience with a strong background in strategic Human Resources service delivery, with a focus on the integration of business and people practices. She has a passion for people and a commitment to creating exceptional employee experiences. She believes people are at the heart of any organization's success and is dedicated to creating an environment where employees feel valued, empowered, and inspired to perform at their best.