www.samfriedman.work Brand storytelling is at the heart of everything I do. I’ve helped brands make a splash at Cannes, which did involve a yacht, but no actual splashing. I’ve helped brands show off their smarts with thoughtful consumer insights and trend reports. I’ve helped brands build go-to-market strategies that are clear, succinct and engaging. I’ve helped brands find their voice, so much so that they literally started a rock band. I’ve helped brands surprise and delight with unexpected content and experiences. I’ve helped brands connect with Gen Z across social, but especially TikTok. I’ve helped brands. I’d love to help yours too. samantha.t.friedman@gmail.com